Live Webinar · Thursday, September 24, 2026
One hour walking through the 13-Week Playbook, live.
Foundation pages, the weekly rhythm, and Q&A. Same written system I give away free, taught live, with time for your own numbers.
Thursday, September 24, 2026. 12:00 PM to 1:00 PM Mountain. Live on Google Meet, and every registrant gets the replay whether or not you make it live.
One email. Your confirmation lands right away, with the calendar invite for September 24.
Why me
The short version:
Founded my own tax practice, $500k ARR, no outside funding, and I was the only sales and marketing person in it.
First AE at Pilot.com to break $40k MRR in a single month, more than my entire quarterly quota.
First accountant at Bench.co, client base 0 to 3,000.
First "front of house" at Puzzle.io, where I built Customer Success, Support, and the Accounting Channel, and closed the biggest deal on the books at 200 clients from one firm.
Washington State licensed CPA.
Accountant in Residence.
Fit check
Who this is for
The referral ceiling
"Most accountants don't respect sales or marketing and are really proud to only get referrals and only inbound."
That's my read, and I say it as someone who ran a practice the same way.
A referral-fed firm grows at the speed of its referrals. Some years that's plenty. The year it isn't, there's no other way to make revenue appear, because nobody owns a pipeline number and nothing about how work arrives is written down anywhere. At $1m in revenue that's an irritation. Somewhere on the way to $10m it becomes the thing standing in front of everything else.
What I teach
The Playbook, walked through live
Same written system I give away free. This hour is the live version: I walk through it page by page, and you get real time to ask about your own numbers.
Foundation pages
Your long-term life vision, your 3-year business vision, and the 13-week commitment you're signing your name to.
The Monday/Friday rhythm
10 minutes Monday to set your revenue goal and Top 3 priorities. 15 minutes Friday for a cash flow snapshot. That's the whole weekly system.
How work comes in
Marketing vs. sales, the funnel, and the three motions (product-led, sales-led, marketing-led) that actually bring in revenue.
The pipeline snapshot
A weekly discipline, not a one-time setup. What to track, and why it only works if you keep it honest every Friday.
The Week 13 wrap-up
Comparing where you started to where you are, and deciding what the next 13 weeks are for.
Your GTM menu
Score every growth activity 1-5, rank it, and pick your real Top 3 for the quarter. Turns "I should do more marketing" into a short, honest list.
A messy, half-finished page beats a blank one. If you miss a week, don't restart, just pick up on the next spread. That's the one rule the whole system runs on.
How the hour runs
The teaching content is set: the Foundation pages, the weekly rhythm, how the funnel and the three motions decide where your growth work actually lives, and the Week 13 wrap-up.
The Playbook, page by page, with real examples from firms I've worked with.
Bring your specific situation. We'll work through it live.
Live on Google Meet, 12:00 PM to 1:00 PM Mountain, Thursday, September 24, 2026. Every registrant gets the replay.
Written or live, same Playbook
This hour is the live walkthrough of the same system: 13 Weeks to Clarity, Cash, and Momentum. Grab your own copy before or after the session. Free, one email, instant access.
Opens the Playbook page. One email gets you the download, nothing else.
About me
Luke Frye
I'm a CPA licensed in Washington State, and I'm currently the Accountant in Residence at Canopy.
Before that I was the first accountant at Bench.co, where the client base went from 0 to 3,000. Then my own tax practice, which I took to $500k ARR with no outside funding while being the only person doing sales and marketing. Then Pilot.com, where I was the first Account Executive to break $40k MRR in one month, which was more than my entire quarterly quota. Then Puzzle.io as the first front-of-house hire, building Customer Success, Support, and the Accounting Channel, and landing the biggest deal on the books at 200 clients from a single firm.
My goal is to help accounting firms add $10 million of revenue. One hour at a time is a slow way to get there. It's also the way I'd want somebody to teach me.
Questions
What happens right after I register?
You'll get a confirmation email with your calendar invite, Google Meet link included. That's the whole process, no second step.
Is it recorded?
Yes. The replay goes to everyone who registers, including people who attend live.
Can I send someone from my team instead of me?
Sure. Registration is free, so have them sign up under their own name. They'll get their own confirmation and their own replay link.
Do I need to have started the Playbook already?
No. Come as you are. If you've already started, bring your own numbers for the Q&A. If you haven't, this hour is a fast way to see the whole system before you commit to a page.
What time zone is noon?
Mountain Time. The session runs to 1:00 PM Mountain.
Does this run again?
Yes, monthly.
Is this just a pitch for your consulting?
No. The hour is the hour: the Foundation pages, the weekly rhythm, and how work actually comes in. That's what the hour is for. If you want to keep working with me after, that's a different conversation, on a different day.
September 24, 12:00 PM Mountain
1 hour, live, replay included. One email and you're set.